• First-ever i-FORCE MAX Hybrid Powered Tacoma Producing 326 horsepower and 465 lb.-ft. of Torque and up to 10.0 L/100 km combined fuel consumption rating
• i-FORCE MAX is standard on Limited, Trailhunter and TRD Pro, and optional on TRD Off-Road Premium in Canada
• First-Ever Tacoma Trailhunter Grade is a Factory-Developed Overlanding Rig with the Latest Integrated Off-Road Equipment from ARB®, Old Man Emu®, and RIGID Industries®
• TRD Pro Debuts Segment-First IsoDynamic Performance Front Seats for Baja-Inspired Off-Road Driving Control and Comfort
• Available 14-inch Touchscreen Displays with Latest Toyota Multimedia system and Toyota Safety Sense 3.0 standard on all models
• Designed, Engineered, and Assembled for North America

The Toyota Tacoma is shaking up the midsize truck segment again with the addition of the i-FORCE MAX hybrid powertrain. The i-FORCE MAX pairs a 2.4-litre engine with a 48-hp electric motor integrated exclusively into the 8-speed transmission for the most powerful powertrain ever offered on Tacoma. With a total system output of up to 326 horsepower and a whopping 465 lb.-ft. of torque, that’s a 75% increase in torque compared to the previous generation V6 powered truck.

“We launched the all-new Toyota Tacoma late last year with a range of models featuring gas-engine powertrains – and Canadians who love trucks love how our designers and engineers upgraded and updated our wildly successful mid-size pickup truck. Now, we’re completing the 2024 Tacoma with four all-new, hybrid-powered models that deliver incredible torque, remarkable fuel efficiency, and impressive bundles of features and amenities,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “Several automakers have consigned the mid-size pickup to history – but this new Tacoma i-FORCE MAX herald a robust, electrified future for these sporty, versatile trucks.”

Redesigned inside and out, with more power, comfort, and tech, the 2024 Tacoma embraces its off-road roots and takes them to a new level with the first-ever Trailhunter grade. Developed from the ground up for those seeking extended adventures, Tacoma Trailhunter builds upon Toyota’s legendary off-road and overlanding credibility with purpose-built engineering and robust components. Exclusively powered by i-FORCE MAX and in a 6-foot bed configuration, it includes standard features like Old Man Emu® forged monotube shocks, a low-profile high-mount air intake mounted to the A pillar, 33-inch Goodyear® Territory Rugged-Terrain tires with 18-inch bronze-finished alloy wheels, and unique exterior features like RIGID Industries® colour switching LED fog lamps and the bronze-coloured “TOYOTA” heritage-inspired grille with an integrated LED Light Bar.

In Canada, the Limited and TRD Pro are also i-FORCE MAX exclusive grades, with the TRD Off-Road Premium having the option for the hybrid powertrain. The TRD Pro debuts the segment-first, standard IsoDynamic Performance Front Seats, which use an air-over-oil shock absorber system allowing for vertical and lateral seat movement simultaneously to help reduce body movement and stabilize the head and neck to keep alignment with the spine. TRD Pro also packs in additional standard features like a TRD-Tuned FOX® QS3 adjustable shocks with rear remote reservoirs, a TRD performance air intake, 33-inch Goodyear Territory Rugged-Terrain tires with 18-inch black alloy wheels, and available two-tone exterior paint including the TRD PRO-exclusive Terra colour.

The first ever i-FORCE MAX Tacoma also brings standard 4-Wheel Drive that is ready for the road or trail. TRD and Trailhunter grades have standard part-time 4-Wheel Drive with an electronically controlled 2-speed transfer case. When the trail gets truly demanding, a front Stabilizer Disconnect Mechanism is standard on TRD Off-Road Premium, TRD Pro and Trailhunter grades. The premium Limited i-FORCE MAX grade has full-time 4-Wheel Drive with an electronic locking centre differential and a smooth-riding Adaptive Variable Suspension (AVS). Whether it’s on- or off-road, work or play, the new 2024 i-FORCE MAX Tacoma is ready to join drivers as their ultimate adventure machine.